Hyderabad is one of India’s most dynamic whisky markets. The city’s enormous IT and corporate workforce, its deeply social culture rooted in Nizami hospitality traditions, and its rapid transformation into a globally connected commercial hub have combined to create a premium spirits market that is genuinely active, well-supplied, and growing year on year. Within that market, Black and White has maintained a consistent and loyal following among buyers who want an authentic imported Scotch at a practical everyday price.
Black and White is a light, smooth, and approachable blended Scotch — a particularly well-matched profile for Hyderabad’s whisky community, which skews toward cleaner and more accessible Scotch styles compared to the heavily peated preferences of some other regional markets. The whisky is popular in France, Venezuela, and Brazil internationally, which gives it an added layer of global credibility that resonates with Hyderabad’s internationally-oriented tech and finance professionals.
Hyderabad operates under the TSBCL pricing framework — the Telangana State Beverages Corporation Limited manages all alcohol distribution in the state at government-set wholesale prices, keeping retail pricing relatively uniform across the city. Hyderabad offers some of the most reasonable liquor prices in South India, consistently cheaper than Chennai, Bangalore, and Kerala for most brands. For Black and White specifically, TSBCL’s moderate excise approach delivers pricing that is competitive by South Indian standards. This is the complete 2026 guide.

About Black and White Whisky
Produced by Diageo — the world’s largest spirits company. A blend of malt and grain whiskies from Scotland, bottled at 43% ABV for the Indian market. Originally created by James Buchanan in 1879 as Buchanan’s Blend, renamed Black and White in 1902. Known internationally for its distinctive black bottle and white label and its iconic Scottish Terrier mascot. Distributed in India through United Spirits. Available at TSBCL outlets and authorised private retailers across Hyderabad. Online delivery available through authorised platforms including Living Liquidz and HipBar in Telangana.
Tasting Notes
Rich gold in colour. On the nose — strong raw grain opening with menthol freshness, evolving into sweet caramel, citrus, mild peat, vanilla, and dried fruit notes. On the palate — grainy sweetness, caramel, subtle fruity character, mild oak dryness, and a light pepper tingle. The finish is short and sweet with lingering caramel and honey notes and mild oak. Smooth and light throughout — an easy-drinking Scotch that works beautifully in highballs and cocktails while still being enjoyable neat for buyers who appreciate a lighter Scotch style. Best enjoyed with a splash of water to bring out the fruity sweetness, or as a highball with soda water and a lemon wedge.
Black and White Whisky Price in Hyderabad 2026 — All Size Rate List
| Size | Hyderabad TSBCL / Store Price |
| 90ml | ₹228 – ₹298 |
| 180ml | ₹548 – ₹648 |
| 375ml | ₹1,048 – ₹1,248 |
| 750ml | ₹1,948 – ₹2,348 |
| 1,000ml (1 Litre) | ₹2,548 – ₹3,048 |
The 750ml at ₹1,948–₹2,348 is the most purchased Black and White format at TSBCL outlets across Hyderabad. Confirmed data from Livcheers shows Black and White 750ml actively listed in Hyderabad’s market in 2026. TSBCL’s pricing keeps rates relatively uniform across the city — what you pay at a TSBCL outlet in Kukatpally is broadly the same as what you pay in Jubilee Hills for the same bottle. The 180ml at ₹548–₹648 is widely available across Hyderabad including at belt shops in residential zones — an important format in Telangana’s retail structure where smaller serving sizes see strong demand. The 375ml at ₹1,048–₹1,248 is the practical mid-size choice for small gatherings and gifting occasions.
TSBCL Outlet vs Bar vs Delivery — Price Comparison in Hyderabad
| Buying Channel | B&W 375ml | B&W 750ml | B&W 1 Litre |
| TSBCL / Licensed Store | ₹1,048 – ₹1,248 | ₹1,948 – ₹2,348 | ₹2,548 – ₹3,048 |
| Casual Bar / Restaurant | ₹1,992 – ₹2,372 | ₹3,702 – ₹4,462 | N/A |
| Premium Lounge (Jubilee Hills) | ₹3,144 – ₹3,744 | ₹5,844 – ₹7,044 | N/A |
| Quick Commerce Delivery | ₹1,121 – ₹1,335 | ₹2,085 – ₹2,512 | ₹2,726 – ₹3,261 |
Bar prices in Hyderabad are 2–3 times retail — consistent with the national standard for mid-range imported Scotch. TSBCL controls wholesale distribution which keeps retail pricing relatively consistent across the city, meaning there is limited benefit in shopping around between different TSBCL outlets for better pricing on Black and White. Online delivery is available in Telangana through Living Liquidz and HipBar at near-TSBCL pricing, making home delivery a practical and convenient channel for Hyderabad buyers.
Hyderabad vs Other Indian Cities — Black and White Price Comparison
| City | B&W 750ml Price | vs Hyderabad |
| Goa | ₹1,350 – ₹1,650 | ₹298 – ₹698 cheaper |
| Delhi | ₹1,550 – ₹1,900 | ₹48 – ₹448 cheaper |
| Chandigarh | ₹1,450 – ₹1,750 | ₹198 – ₹598 cheaper |
| Rajasthan | ₹1,678 – ₹1,978 | ₹270 – ₹370 cheaper |
| Assam | ₹1,548 – ₹1,848 | ₹100 – ₹500 cheaper |
| Hyderabad | ₹1,948 – ₹2,348 | Benchmark |
| UP | ₹2,400 – ₹2,700 | ₹52 – ₹352 more |
| Bangalore | ₹2,200 – ₹2,600 | ₹252 – ₹252 more |
| Mumbai | ₹2,300 – ₹2,900 | ₹352 – ₹552 more |
This comparison places Hyderabad in the mid-to-upper range of India’s Black and White pricing table — above Delhi, Chandigarh, Assam, and Rajasthan, but broadly comparable to or below Bangalore, Mumbai, and UP. While Hyderabad is cheaper than Bangalore and Mumbai, it is meaningfully above Delhi. The TSBCL pricing context is important here — Telangana’s excise duties on imported Scotch push prices above the more affordable northern markets while keeping them competitive within South India.
Zone-Wise Black and White Availability in Hyderabad
| Zone | 750ml | 375ml | 180ml | 90ml |
| Jubilee Hills / Banjara Hills | ✅ Excellent | ✅ Good | ✅ Good | ✅ Good |
| Hitec City / Gachibowli | ✅ Excellent | ✅ Good | ✅ Good | ✅ Good |
| Secunderabad | ✅ Good | ✅ Good | ✅ Good | ✅ Good |
| Kukatpally | ✅ Good | ✅ Good | ✅ Moderate | ⚠️ Limited |
| Kondapur / Madhapur | ✅ Good | ✅ Moderate | ✅ Moderate | ⚠️ Limited |
| Belt Shops (citywide) | ✅ Good | ✅ Moderate | ✅ Good | ✅ Good |
Jubilee Hills, Banjara Hills, Hitec City, and Gachibowli are the best zones for full-size Black and White availability including all formats. Belt shops across the city carry the 750ml and 180ml reliably — an important access point for Hyderabad buyers in residential areas outside the premium zones. Larger TSBCL-linked stores in these premium localities carry the 1 litre as well, which is less commonly available at belt shops.
Cocktail Culture — Black and White in Hyderabad’s Bar Scene
Hyderabad’s bar and cocktail culture has grown dramatically over the last five years, particularly in Jubilee Hills and Banjara Hills where premium lounges and cocktail bars have proliferated. Black and White’s light, smooth, and slightly fruity character makes it one of the most versatile Scotch bases for cocktails. The recommended Black and White Highball — 60ml Black and White, 150ml soda water, ice, lemon wedge — is a clean and refreshing serve perfectly suited to Hyderabad’s warm evenings. The Black and White Sour — 45ml Black and White, 30ml fresh lemon juice, 15ml simple syrup — is a more complex cocktail that showcases the whisky’s subtle caramel and citrus notes. Both serves are widely featured at Hyderabad’s mid-range to premium bars and can be replicated easily at home using TSBCL-purchased bottles.
Food Pairing — Black and White With Hyderabad Cuisine
Black and White’s light, caramel-forward and subtly fruity character pairs very well with Hyderabad’s cuisine. The whisky alongside Hyderabadi mutton biryani — the city’s most iconic dish — is a natural and satisfying combination, the whisky’s honey sweetness softening the biryani’s rich spice and aromatic lamb notes. For the city’s famous haleem, a Black and White highball with soda serves as a refreshing counterpoint to the dish’s deep, savoury richness. Cured meats, pretzels, nuts, and dried fruits are the international pairings that work particularly well given the whisky’s own dried fruit and caramel character.
Smart Buying Tips for Hyderabad Buyers
Since TSBCL controls pricing uniformly across Hyderabad, there is limited benefit in comparing prices between outlets — focus instead on outlet selection based on format availability. For the 1 litre, head to larger stores in Jubilee Hills or Banjara Hills. For the 90ml and 180ml, belt shops across the city are the most convenient access point. Online delivery through Living Liquidz and HipBar in Telangana is a practical option for home consumption at near-TSBCL rates. Always verify the Diageo authentication hologram and sealed cap before accepting any Black and White purchase — the brand’s popularity makes it a target for counterfeit operations at poorly regulated outlets.
Frequently Asked Questions
Q: What is the price of Black and White 750ml in Hyderabad?
A: Approximately ₹1,948–₹2,348 at TSBCL outlets and authorised private stores across Hyderabad. TSBCL’s distribution framework keeps pricing consistent citywide.
Q: Is Black and White cheaper in Hyderabad than Bangalore?
A: Yes — Hyderabad’s ₹1,948–₹2,348 is broadly comparable to or marginally below Bangalore’s ₹2,200–₹2,600, reflecting Telangana’s more competitive excise position compared to Karnataka.
Q: What ABV is Black and White in Hyderabad?
A: The Hyderabad market carries the 43% ABV expression — slightly higher than the 40% version sold in some other Indian states.
Q: Can I get Black and White delivered at home in Hyderabad?
A: Yes — online delivery is available in Telangana through Living Liquidz and HipBar at near-TSBCL pricing with age verification required upon delivery.
Q: What is the legal drinking age in Telangana?
A: The legal drinking age in Telangana is 21 years.