If you have ever wondered why visitors from Mumbai, Bangalore, and Hyderabad fill their bags with whisky bottles before flying home from Goa, the answer is simply this — Goa has the cheapest alcohol prices in India. The state’s deliberately low excise duties, maintained specifically to sustain its enormous and economically vital tourism industry, create a retail pricing environment where imported Scotch like Black and White costs significantly less than in any other major Indian city. Confirmed data places Goa as offering one of the best deals on Black and White at around ₹1,450 for the 750ml — the lowest price for this brand available anywhere in the country.
Black and White is officially listed in Goa’s excise price register as one of the state’s stocked blended Scotch whiskies, confirming its formal availability across licensed wine shops and tourist-facing liquor retailers throughout the state. Tom’s Wine Goa — one of the state’s most trusted premium spirits retailers — lists Black and White across its full size range from 90ml through to 750ml, with pricing reflecting Goa’s distinctive excise advantage.
For visitors from cities like Mumbai, Bangalore, UP, or Hyderabad, the savings on Black and White in Goa versus their home market range from ₹500 to ₹1,450 per 750ml bottle — savings that make buying here not just pleasant but genuinely financially rational. This is the complete 2026 guide.

About Black and White Whisky
Produced by Diageo — the world’s largest spirits company. A blend of malt and grain whiskies from Scotland. Originally created in 1879 by James Buchanan as Buchanan’s Blend, renamed Black and White in 1902. Bottled at 40% ABV. Distributed across India through United Spirits. Available at licensed wine shops and tourist liquor retailers throughout Goa. One of the most consistently stocked imported Scotch whiskies in the state’s extensive retail network given its strong brand recognition and reliable tourist demand.
Tasting Notes
Pale gold in colour. On the nose — clean grain, fresh malt, subtle florals and a hint of light spice. On the palate — vanilla, caramel, sweet oak, biscuit character, and mild spice. Finish is gentle, warming, clean, and short to medium in length. An approachable, smooth, and light Scotch — ideal for the relaxed Goa setting where the priority is refreshment and easy drinking rather than complexity. Best served as a highball with soda and ice, or with a large ice cube neat. Particularly well-suited to Goa’s warm and humid beach environment where lighter, cleaner spirits are always preferable to heavy or heavily peated expressions.
Black and White Whisky Price in Goa 2026 — All Size Rate List
| Size | Goa Wine Shop Price |
| 90ml | ₹115 – ₹145 |
| 180ml | ₹285 – ₹345 |
| 375ml | ₹598 – ₹748 |
| 750ml | ₹1,350 – ₹1,650 |
| 1,000ml (1 Litre) | ₹1,748 – ₹2,148 |
Tom’s Wine Goa confirms a pricing range of ₹115–₹2,125 across all Black and White sizes — directly consistent with the size-wise breakdown above. Confirmed national data places the Goa 750ml at approximately ₹1,450 — squarely within the ₹1,350–₹1,650 retail range across different Goa wine shops. The 90ml miniature at ₹115–₹145 is one of the most affordable genuine Scotch miniatures available anywhere in India — an extraordinary value for first-time tasters and for inclusion in gifting hampers. The 375ml at ₹598–₹748 is a practical holiday purchase — large enough for a few evenings of casual drinking without carrying a full 750ml through airport security. The 1 litre at ₹1,748–₹2,148 is the best per-millilitre value purchase and a popular format among buyers stocking up for home consumption.
Retail vs Beach Shack vs Tourist Store — Price Comparison in Goa
| Buying Channel | B&W 375ml | B&W 750ml | B&W 1 Litre |
| Licensed Wine Shop | ₹598 – ₹748 | ₹1,350 – ₹1,650 | ₹1,748 – ₹2,148 |
| Casual Restaurant / Café | ₹1,137 – ₹1,422 | ₹2,565 – ₹3,135 | N/A |
| Beach Shack | ₹1,377 – ₹1,792 | ₹3,240 – ₹4,125 | N/A |
| Premium Hotel Bar | ₹2,394 – ₹2,994 | ₹5,400 – ₹6,600 | N/A |
A critical practical note about buying Black and White in Goa — while the state’s retail prices are the cheapest in India, beach shacks and tourist-facing informal establishments can charge dramatically above the licensed wine shop rate. A 750ml bottle available for ₹1,350–₹1,650 at a Mapusa or Panjim wine shop can cost ₹3,240–₹4,125 at a North Goa beach shack and ₹5,400–₹6,600 at a premium resort hotel bar. The savings that make Goa famous for cheap whisky apply only to licensed wine shop purchases — beach shack and tourist bar pricing is an entirely different and less favourable environment. Always buy from a licensed store rather than from shack-adjacent or resort-adjacent informal sellers for genuine Goa pricing.
Goa vs Other Indian Cities — Black and White Price Comparison
| City | B&W 750ml Price | Saving vs Goa |
| Goa | ₹1,350 – ₹1,650 | Benchmark (cheapest) |
| Chandigarh | ₹1,450 – ₹1,750 | ₹100 – ₹100 more |
| Delhi | ₹1,550 – ₹1,900 | ₹200 – ₹250 more |
| Assam | ₹1,548 – ₹1,848 | ₹198 – ₹198 more |
| Rajasthan | ₹1,678 – ₹1,978 | ₹328 – ₹328 more |
| Hyderabad | ₹1,948 – ₹2,348 | ₹598 – ₹698 more |
| Bangalore | ₹2,200 – ₹2,600 | ₹850 – ₹950 more |
| Mumbai | ₹2,300 – ₹2,900 | ₹950 – ₹1,250 more |
| UP | ₹2,400 – ₹2,700 | ₹1,050 – ₹1,050 more |
Goa delivers the lowest Black and White prices in India by a meaningful margin. Only Chandigarh comes close — and even there, Goa is consistently ₹100 or more cheaper per bottle. For buyers from Mumbai and UP — the two most expensive major markets — Goa offers savings of ₹950–₹1,250 per 750ml. On a purchase of six bottles — easily within personal consumption allowance for most travellers — that represents total savings of ₹5,700–₹7,500 compared to buying the same bottles at home.
Carrying Black and White From Goa — What Buyers Need to Know
The savings make buying Black and White in Goa highly attractive for visitors from other states. But understanding the rules around transporting it home is important. By air, airlines generally allow up to 5 litres of alcohol in checked baggage — Black and White bottles should be securely packed to prevent breakage. By road or train, transporting alcohol across state borders is governed by the destination state’s excise rules. For personal consumption quantities — two to four bottles — this is generally tolerated without formal documentation at most state borders. Larger quantities may attract scrutiny at Maharashtra, Karnataka, or Telangana entry points.
The best buying strategy for visitors specifically travelling to Goa to stock up on Black and White is to visit licensed wine shops in Panjim or Mapusa rather than tourist-zone stores near major beaches, where informal pricing above MRP is more common.
Best Places to Buy Black and White in Goa
Tom’s Wine Goa — One of Goa’s most established and trusted premium spirits retailers. Officially carries the full Black and White size range from 90ml through 750ml at Goa’s competitive excise prices. Wine Palace Goa — A major Goa spirits retailer well-stocked with mainstream imported Scotch brands. Reliable for all standard Black and White formats. Mapusa Market area wine shops — North Goa’s most competitive retail zone with multiple licensed wine shops offering genuine Goa excise pricing. Panjim Garrafao — A respected specialist spirits store in the capital carrying a wide range of imported Scotch labels. South Goa licensed stores near Margao — Good availability of mainstream formats for visitors based in South Goa.
Black and White vs Other Blended Scotch in Goa
| Brand | Size | Goa Price | ABV |
| Black and White | 750ml | ₹1,350 – ₹1,650 | 40% |
| Vat 69 | 750ml | ₹1,200 – ₹1,500 | 40% |
| Teachers Highland Cream | 750ml | ₹1,350 – ₹1,650 | 40% |
| 100 Pipers | 750ml | ₹1,300 – ₹1,600 | 40% |
| Black Dog Triple Gold | 750ml | ₹1,500 – ₹1,850 | 42.8% |
| Ballantine’s Finest | 750ml | ₹1,600 – ₹1,950 | 40% |
| Chivas Regal 12 Year | 750ml | ₹2,200 – ₹2,700 | 40% |
| Johnnie Walker Red Label | 750ml | ₹1,800 | 40% |
In Goa’s pricing environment, Black and White sits competitively within the entry-level imported Scotch band alongside Teachers, 100 Pipers, and Vat 69. Against Johnnie Walker Red Label — available in Goa at approximately ₹1,800 — Black and White is typically ₹150–₹450 cheaper for broadly similar character. Against Chivas Regal 12 Year, Black and White saves buyers ₹850–₹1,050 per 750ml in Goa’s market — confirming its clear position as the everyday Scotch option even within India’s cheapest buying environment.
Smart Buying Tips for Goa Visitors
Buy from licensed wine shops only — never from beach vendors or unlicensed informal sellers who have no obligation to honour MRP. Always check the MRP on the bottle label before paying at any store. During Goa’s peak tourist season from November through February, popular imported Scotch brands can experience stock shortages at smaller stores — larger retailers like Tom’s Wine and Wine Palace maintain more reliable inventory. The off-season monsoon period from June through September occasionally sees promotional pricing from stores motivated to boost sales — the best time for Goa residents to buy at below-peak pricing. Serve Black and White as a highball in Goa’s heat — ice cold with fresh soda and lemon is the perfect format for the beach state’s warm and humid climate.
Frequently Asked Questions
Q: What is the price of Black and White 750ml in Goa?
A: Approximately ₹1,350–₹1,650 at licensed wine shops — confirmed at around ₹1,450 as the national lowest price for this brand.
Q: Is Goa the cheapest place in India to buy Black and White?
A: Yes — confirmed as offering one of the best deals for Black and White at approximately ₹1,450, making it the most affordable major market in the country for this brand.
Q: Where to buy Black and White in Goa?
A: Tom’s Wine Goa, Wine Palace Goa, Garrafao in Panjim, and Mapusa market area wine shops all carry the full Black and White range at genuine Goa excise pricing.
Q: Can I carry Black and White purchased in Goa back to Mumbai?
A: For personal consumption quantities of two to four bottles in checked baggage by air, this is generally acceptable. Always follow your airline’s alcohol carriage policy.
Q: What is the legal drinking age in Goa?
A: The legal drinking age in Goa is 21 years.