Assam is a state that has always taken its whisky seriously. The famous adda culture of Northeast India — long, relaxed social evenings with food, conversation, and good drinks — creates a natural and consistent demand for approachable whisky at accessible price points. And within Assam’s active whisky market, Black and White has carved out a genuinely loyal following that stretches from Guwahati’s GS Road bar strip to the tea estate bungalows of Dibrugarh and the growing restaurant culture of Jorhat.
Black and White’s appeal in Assam is straightforward — it delivers genuine Scottish provenance, a smooth and reliable taste profile, and a brand heritage stretching back over a century, all at a price that makes regular drinking practical rather than purely occasional. The brand carries a legacy that stretches back to James Buchanan’s 1879 original blend, and that history resonates with Assam’s whisky-conscious drinking community that appreciates tradition and consistency in their chosen Scotch.
Over the last three years, Black and White whisky price in Assam has increased by approximately 15–20%, largely in line with rising import costs and excise adjustments. Despite this, the brand remains competitively positioned in Assam’s entry-level imported Scotch segment and continues to be one of the most purchased blended Scotch labels at Guwahati’s licensed wine shops. Assam generally offers competitive Black and White pricing compared to major Indian metros, making it a practical market for the brand. This is the complete 2026 guide.
Black and White Whisky Tasting Notes
Black and White presents a pale gold colour with a clean, inviting nose of fresh grain, gentle malt, and light floral notes. On the palate — vanilla, caramel, sweet oak, biscuit character, and a mild distant spice from the malt component. The finish is gentle and warming, clean and short to medium in length. Smooth and light throughout — an unchallenging and genuinely enjoyable whisky that is as suited to neat drinking as to simple cocktail serves. For Assam buyers new to imported Scotch, it is one of the most universally recommended starting points given its approachable profile and accessible price.
Black and White Whisky Price in Assam 2026 — All Size Rate List
| Size | Assam Liquor Store Price |
| 90ml | ₹188 – ₹248 |
| 180ml | ₹498 – ₹588 |
| 375ml | ₹878 – ₹998 |
| 750ml | ₹1,548 – ₹1,848 |
| 1,000ml (1 Litre) | ₹2,048 – ₹2,448 |
The 750ml at ₹1,548–₹1,848 is the most purchased Black and White format across Assam’s licensed stores. Confirmed data places the Assam 750ml range at approximately ₹550–₹900, with the broader retail market including logistics and excise placing it in the ₹1,548–₹1,848 range at licensed stores in Guwahati. Assam’s pricing is meaningfully more competitive than Bangalore, Mumbai, and UP — placing it broadly in line with or slightly above Delhi for this brand.
The 90ml miniature at ₹188–₹248 is a particularly practical format for Assam’s market, popular both as a trial bottle for new buyers and as a casual single-serve option that has always had strong demand in Northeast India’s liquor retail culture. The 375ml at ₹878–₹998 is the ideal size for buyers who want imported Scotch without committing to a full 750ml purchase.
Retail vs Bar vs Delivery — Price Comparison in Assam
| Buying Channel | B&W 375ml | B&W 750ml | B&W 1 Litre |
| Licensed Wine Shop | ₹878 – ₹998 | ₹1,548 – ₹1,848 | ₹2,048 – ₹2,448 |
| Casual Bar / Restaurant | ₹1,669 – ₹1,897 | ₹2,942 – ₹3,511 | N/A |
| Premium Lounge (Guwahati) | ₹2,634 – ₹2,994 | ₹4,644 – ₹5,544 | N/A |
| Quick Commerce Delivery | ₹939 – ₹1,068 | ₹1,657 – ₹1,977 | ₹2,191 – ₹2,619 |
Hotels and bars in Assam carry significant markups on Black and White — typically ₹800–₹1,200 more per 750ml bottle compared to retail store pricing. For home consumption, licensed store purchases or quick commerce delivery in Guwahati through Swiggy Instamart and Blinkit is always far more economical. Outside Guwahati, licensed wine shops remain the primary buying channel.
City-Wise Black and White Availability in Assam
| City | 750ml | 375ml | 180ml | 90ml |
| Guwahati | ✅ Excellent | ✅ Good | ✅ Good | ✅ Good |
| Dibrugarh | ✅ Good | ✅ Moderate | ⚠️ Limited | ⚠️ Limited |
| Jorhat | ✅ Good | ✅ Moderate | ⚠️ Limited | ⚠️ Limited |
| Silchar | ✅ Moderate | ⚠️ Limited | ❌ Rare | ❌ Rare |
| Tezpur | ✅ Moderate | ⚠️ Limited | ❌ Rare | ❌ Rare |
| Nagaon | ⚠️ Limited | ❌ Rare | ❌ Unavailable | ❌ Unavailable |
Guwahati leads Assam’s Black and White availability by a wide margin, stocking all sizes reliably with good turnover ensuring fresh stock. Dibrugarh and Jorhat carry the 750ml consistently at larger stores. In Silchar and Tezpur, the 750ml is moderately available but smaller formats are harder to find. Outside these cities, Black and White availability becomes unreliable.
Seasonal Pricing and Festivals in Assam
Assam’s festival calendar creates meaningful seasonal demand spikes for premium imported Scotch. Bihu — particularly Rongali Bihu in April and Kongali Bihu in October — is Assam’s most important cultural festival and drives significant gifting and social drinking demand for premium whisky. During these peak periods, Black and White 750ml can see temporary price variation of ₹50–₹150 above the standard retail range at some stores, particularly at tourist-adjacent or event-facing outlets. Diwali and New Year celebrations similarly push demand upward in Guwahati’s urban market. Buying Black and White a week before major festival periods from established licensed stores is the best strategy for securing standard pricing and guaranteed stock.
Where to Buy Black and White in Assam
Guwahati — GS Road is the most reliable zone for Black and White in all sizes and formats. Multiple competing licensed wine shops in close proximity keep pricing competitive and ensure consistent stock turnover. Guwahati — Six Mile carries good 750ml availability at well-stocked stores serving the area’s growing residential and commercial population. Guwahati — Zoo Road has reliable standard format availability. For premium size formats — 1 litre — the larger stores in GS Road and Six Mile are the most reliable sources.
Smart Buying Tips for Assam Buyers
Always verify the printed MRP on every Black and White bottle before paying. Assam’s excise regulations require all licensed stores to sell at or below MRP. For genuine Scotch verification, check the Diageo authentication seal on the bottle cap and the printed batch number on the label. Guwahati’s intense heat and humidity from May through September can adversely affect spirits stored at room temperature for extended periods — once purchased, keep bottles in an air-conditioned room or refrigerate white and lighter spirits. Serve Black and White neat at room temperature in Assam’s cooler months and with a single large ice cube during the hot and humid summer season.
Frequently Asked Questions
Q: What is the price of Black and White 750ml in Assam?
A: Approximately ₹1,548–₹1,848 at licensed wine shops. Confirmed data places the Assam retail range at ₹550–₹900 at the base level with the standard market rate closer to ₹1,548–₹1,848 at Guwahati’s licensed stores.
Q: Is Black and White cheaper in Assam than in Bangalore?
A: Yes — significantly. Assam’s ₹1,548–₹1,848 for the 750ml is ₹652–₹752 cheaper than Bangalore’s ₹2,200–₹2,600 for the same bottle.
Q: What sizes of Black and White are available in Assam?
A: Four sizes are available — 90ml, 180ml, 375ml, and 750ml. The 1 litre is available at select well-stocked stores in Guwahati.
Q: Is Black and White available in smaller Assam cities?
A: The 750ml is available in Dibrugarh, Jorhat, Silchar, and Tezpur at larger stores. Smaller formats are primarily a Guwahati market.
Q: What is the legal drinking age in Assam?
A: The legal drinking age in Assam is 21 years.
