Uttar Pradesh is a state that surprises people when it comes to wine. The common assumption is that UP is strictly a whisky and beer state — and while those categories do dominate, the red wine market in UP’s major urban centres is larger and more sophisticated than most outsiders would expect. Lucknow’s rapidly modernising food and nightlife culture, the young IT professional population of Noida and Greater Noida, the international tourist footfall in Agra and Varanasi, and the growing upper-middle-class consumer base across the state have all contributed to a wine market that is genuinely active and expanding.
UP’s excise structure sits at a moderate level for wine — broadly comparable to Delhi and meaningfully lower than Maharashtra or Karnataka. This makes UP one of the better-value states in India for red wine buyers, with entry-level Indian options at very accessible prices and mid-range brands available without the heavy premium that high-excise states impose. Here is the complete 2026 guide.

Red Wine Varieties Available in UP
Cabernet Sauvignon — Bold, structured, blackcurrant and cedar. Best with rich North Indian meat dishes. Shiraz / Syrah — Dark fruit, pepper, plum. India’s most popular red variety and the most food-friendly. Cabernet Shiraz Blend — India’s bestselling red wine style. Warm, fruit-forward, versatile with food. Merlot — Soft, round, plummy. Excellent entry-level choice for new red wine buyers. Sangiovese — Italian grape grown by Fratelli. Cherry, good acidity, medium body.
Red Wine Price in UP 2026 — Brand-Wise Rate List
Budget Indian Red Wines (₹470 – ₹800)
| Brand | Variant | Size | UP Price |
| Sula Vineyards | Cabernet Shiraz | 750ml | ₹592 – ₹668 |
| Sula Vineyards | Shiraz | 750ml | ₹628 – ₹708 |
| Four Seasons | Cabernet Sauvignon | 750ml | ₹562 – ₹638 |
| Four Seasons | Barrique Reserve Shiraz | 750ml | ₹682 – ₹762 |
| Big Banyan | Merlot | 750ml | ₹478 – ₹555 |
| Nine Hills | Cabernet Sauvignon | 750ml | ₹515 – ₹592 |
| Samara | Shiraz | 750ml | ₹472 – ₹548 |
| Reveilo | Cabernet Sauvignon | 750ml | ₹642 – ₹722 |
Sula Cabernet Shiraz at ₹592–₹668 is UP’s most purchased red wine — the default choice for first-time buyers and casual drinkers across the state. Big Banyan Merlot at ₹478–₹555 is the most affordable credible option, light and gentle for easy social drinking.
Mid-Range Red Wines (₹800 – ₹1,820)
| Brand | Variant | Size | UP Price |
| Sula Vineyards | Dindori Reserve Shiraz | 750ml | ₹1,005 – ₹1,135 |
| Sula Vineyards | Rasa Shiraz | 750ml | ₹1,135 – ₹1,272 |
| Grover Zampa | La Réserve Red | 750ml | ₹975 – ₹1,105 |
| Fratelli | Sette | 750ml | ₹1,048 – ₹1,188 |
| York Winery | Cabernet Sauvignon | 750ml | ₹842 – ₹952 |
| Jacob’s Creek | Classic Shiraz (Australia) | 750ml | ₹1,115 – ₹1,308 |
| Casillero del Diablo | Cabernet Sauvignon (Chile) | 750ml | ₹1,215 – ₹1,415 |
| Santa Rita | 120 Cabernet Sauvignon (Chile) | 750ml | ₹975 – ₹1,135 |
Sula Dindori Reserve Shiraz at ₹1,005–₹1,135 remains the standout pick — dark plum, black pepper, vanilla from oak ageing, and a satisfying long finish. For UP buyers wanting to step from casual to considered drinking, this is the bottle. Grover La Réserve at ₹975–₹1,105 is the most recommended earthy Indian red in this tier.
Premium Red Wines (₹1,820 – ₹4,000+)
| Brand | Variant | Size | UP Price |
| Sula Vineyards | Rasa Cabernet Sauvignon | 750ml | ₹1,848 – ₹2,148 |
| Grover Zampa | Chêne Grande Reserve | 750ml | ₹2,248 – ₹2,648 |
| Fratelli | M2M Reserve Cabernet | 750ml | ₹2,048 – ₹2,348 |
| Calvet | Reserve Bordeaux (France) | 750ml | ₹2,248 – ₹2,648 |
| Jacob’s Creek | Reserve Shiraz (Australia) | 750ml | ₹1,968 – ₹2,268 |
Retail vs Restaurant vs Delivery — Price Comparison in UP
| Buying Channel | Sula Cab Shiraz 750ml | Grover La Réserve 750ml | Jacob’s Creek 750ml |
| Licensed Wine Shop | ₹592 – ₹668 | ₹975 – ₹1,105 | ₹1,115 – ₹1,308 |
| Casual Restaurant | ₹1,118 – ₹1,618 | ₹1,848 – ₹2,548 | ₹2,118 – ₹3,018 |
| Premium Lounge (Lucknow/Noida) | ₹1,815 – ₹2,815 | ₹2,925 – ₹4,125 | ₹3,348 – ₹5,248 |
| Quick Commerce Delivery | ₹628 – ₹710 | ₹1,038 – ₹1,178 | ₹1,182 – ₹1,388 |
Quick commerce delivery is operational in Lucknow, Noida, and Greater Noida at near-retail pricing. Outside these three cities, licensed wine shops are the primary buying channel.
Top Brands — Taste Notes for UP Buyers
Sula Vineyards dominates UP’s wine shop shelves and is the first name most UP buyers encounter. The standard Cabernet Shiraz is perfect for casual social drinking; the Dindori Reserve is the serious step-up. Grover Zampa is well-stocked in Lucknow and Noida and increasingly available in Agra. La Réserve is the most recommended Indian mid-premium red across UP’s growing wine community. Four Seasons is reliable, clean, and accessible — excellent for everyday drinking and for buyers who want a straightforward experience without complexity. Jacob’s Creek is the most popular imported red wine across UP — the Classic Shiraz is crowd-pleasing, well-made, and consistently available at Lucknow and Noida wine shops.
Food Pairing — Red Wine With UP Cuisine
UP is home to India’s most celebrated Awadhi and Mughlai-influenced cuisine, and red wine pairs beautifully. Sula Cabernet Shiraz alongside butter chicken is a natural and genuinely excellent combination — the wine’s ripe fruit and soft tannins complement the creamy, tangy sauce perfectly. Grover La Réserve with Lucknowi galouti kebabs and roomali roti is a considered and impressive pairing — the wine’s structure and earthiness match the depth of slow-cooked minced lamb. For the lighter Awadhi preparations — shami kebab, seekh on coal — Four Seasons Cabernet Sauvignon works beautifully. Jacob’s Creek Classic Shiraz alongside UP’s beloved biryani is a crowd-pleasing all-rounder for larger social gatherings.
Smart Buying Tips for UP Red Wine Buyers
Lucknow’s Gomti Nagar and Noida’s Sector 18 are the best zones for full red wine range availability in UP. Always check vintage years — buy Indian reds within 2–3 years of production for best freshness. A brief refrigerator chill before serving is essential given UP’s warm climate. Start with Sula Cabernet Shiraz if new to red wine — it is the most reliably available and enjoyable entry point across the state.
Frequently Asked Questions
Q: What is the cheapest red wine in UP?
A: Samara Shiraz at ₹472–₹548 and Big Banyan Merlot at ₹478–₹555.
Q: Is imported red wine available in UP?
A: Yes — primarily in Lucknow and Noida. Jacob’s Creek and Casillero del Diablo are the most widely stocked imported options.
Q: What is the legal drinking age in Uttar Pradesh?
A: The legal drinking age in Uttar Pradesh is 21 years.